International Market Development
Identifying market potential, setting priorities and sustainably developing international customer and sales structures.
ENDE
HEAD OF MARKETING & SALES · KOMET MEDICAL
Andreas
Balfanz
Developing markets. Shaping partnerships.
I connect market insight and strategic customer relationships with sustainable business development. In my role at Komet Medical, I lead Marketing & Sales.
What drives me
Business is built between people.
For more than 26 years, I have worked at the intersection of markets, technology and business. I connect market insight, strategic customer development and Sales Excellence with clear processes and reliable execution. I see sales as part of a wider system involving marketing, engineering, operations, supply chain and finance — because sustainable business is built by people working toward a shared direction.
26+ YearsInternational Experience
GlobalSales & Marketing
MedTechIndustry Experience
OEM & CDMOStrategic Partnerships
My Focus
Developing international markets and strategic partnerships.
OEM & CDMO Partnerships
Shaping strategic partnerships that connect customer requirements, industrial capabilities and lifecycle responsibility.
Strategic Marketing
Translating market insight, customer needs and competitive dynamics into clear positioning and focused market priorities.
Strategic Business Development
Recognizing change and opportunity early and turning them into sustainable business opportunities.
Sales Excellence & Transformation
Connecting sales processes, CRM, Sales Intelligence, pipeline governance and forecasting into an effective management system.
Leadership & Organization
Creating clarity, enabling ownership and aligning cross-functional collaboration around shared goals.
My Journey
From the early days to an internationally established business unit.
I have been with Gebr. Brasseler in Lemgo since 1996. My professional journey reflects continuity, growing responsibility and the sustained development of markets, customer relationships and sales structures.
My path
Born in Lage/Lippe
Abitur
German university entrance qualification
Civilian service in mobile social care
Diakoniestation
Apprenticeship in industrial management
Gebr. Brasseler / Komet
Part-time degree in business administration
AKAD
Married, two children · based in Detmold
Komet Medical
Since 2000, I have contributed to the strategic development and professionalization of Komet Medical within Gebr. Brasseler. Throughout this journey, my focus has consistently been on sales and marketing — from market development and international business development to building global sales structures. Together, we have developed Komet Medical from a small strategic unit of three into an internationally established business unit with nearly 100 employees.
As a member of Gebr. Brasseler’s Senior Management Team, I am responsible for Global Sales & Marketing for the Komet Medical business unit. In this role, I combine strategic leadership with focused market development. My focus is on international customer relationships, tangible market and customer opportunities, and effective sales and marketing structures.
My Insights
Experience becomes perspective.
This thematically structured collection brings together personal analyses on markets, strategic partnerships, Sales Excellence and organizational development. It draws on general professional experience, personal judgment and publicly available sources. Trade secrets, business secrets, internal information and details concerning past, current or future activities in my professional environment are neither documented nor published. AI is used solely to support editorial structuring and development; selection, judgment and responsibility remain mine.
Explore the collection →In the Media
Published perspectives.
OEM/PLM – Brasseler zeigt, wie es unter MDR gehen kann
Author · Andreas BalfanzOn regulatory responsibility and OEM/PLM collaboration under the MDR.
Soup-to-Nuts Product Development Specialists
Expert contributor · Andreas BalfanzAn industry feature on integrated development, manufacturing and lifecycle accountability.